Project Information

Volleyball Ireland needed a new brand to freshen up their visual identity, become a more digital focused brand and attract a new generation of players to the sport. Our brief was to create a simple, memorable logo that was digital friendly and visually energetic. The wider brand needed to be youth focused to attract a new audience, convey a strong sense of the speed of the game and be inclusive, by incorporating a universal and non-gendered visual language at its core.

We wanted to avoid visual cliches such as volleyballs and jumping players, which led us to considering a purely typographic approach. We abbreviated ‘volley’ to VLY and added a full stop in place of ‘ball’. The resulting type treatment emulates a player stretching to reach the ball and captures the sports excitement. The neon green used throughout is a nod to the sports 1980s heyday.

The year after the launch of the new identity, Volleyball Ireland dramatically increased their participation numbers and their social media followers rose from 2k to over 10k. They also won the 2022 Irish Sport NGB of the Year award.

This project was a collaboration with Patrick Murphy at Branding Sport.

Client:

Volleyball Ireland

Sector:
Non-Government Body / Sports

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Services:
Logo Design
Branding
Art Direction
Social Media Marketing

Motion Graphics:
Elia Iandolo