Volleyball Ireland is the sports governing body in the Republic of Ireland. We developed a bright, fun and inclusive visual identity that harks back to volleyball’s 1980s heyday, to attract a new, younger cohort to the sport.
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The team at Volleyball Ireland were very keen to develop a standout brand identity for a sport that is full of colour, energy and vibrancy. We’re very happy that the new identity delivers against the ambitions of Volleyball Ireland and is a fresh start in promoting the sport in a modern, energetic way that we believe will appeal to the right audience.
Patrick Murphy
Managing Director, Branding Sport
Project Information
Volleyball Ireland required a refreshed identity to become more digitally focused and appeal to a new generation of players. Our brief was to create a simple, memorable and energetic logo that felt youth-focused, inclusive and captured the speed of the game. Avoiding common visual clichés, we developed a purely typographic approach, abbreviating ‘volley’ to VLY and replacing ‘ball’ with a full stop. The resulting mark suggests a player stretching for the ball and conveys the sport’s dynamism. Neon green, a nod to volleyball’s 1980s heyday, brings energy across the wider brand. Following the launch, participation increased significantly, social media followers grew from 2k to over 10k, and Volleyball Ireland won the 2022 Irish Sport NGB of the Year award. This project was a collaboration with Patrick Murphy at Branding Sport.
Sector:
Non-Government Body / Sports
Services:
Logo Design
Branding
Art Direction
Social Media Marketing
Motion Graphics:
Elia Iandolo
