Volleyball Ireland needed a new visual identity to reflect the sports growing popularity. Our brief was for a fun, energetic brand that worked well online and would attract a new generation of players. We created a simple, dynamic logo and expanded the brand into a more youth focused and inclusive space.
The team at Volleyball Ireland were very keen to develop a standout brand identity for a sport full of colour, energy and vibrancy. We’re very happy that the new identity delivers against the ambitions of Volleyball Ireland and is a fresh start in promoting the sport in a modern, energetic way that we believe will appeal to the right audience.
Patrick Murphy
Managing Director, Branding Sport
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“Our primary role is to govern and promote the sport, and when you have a sport like Volleyball, it makes sense to put it at the front and centre of everything you do. It shows we are proud of our game and what it represents. The sport is our brand and we want to celebrate that. The new VLY brand identity takes my excitement about the future of the organisation to a whole new level. It really looks the part and is everything we wanted to achieve at the outset of the design process.”
Gary Stewart
Chief Executive, Volleyball Ireland
Project Information
Volleyball Ireland needed a new brand to freshen up their visual identity, become a more digital focused brand and attract a new generation of players to the sport. Our brief was to create a simple, memorable logo that was digital friendly and visually energetic. The wider brand needed to be youth focused to attract a new audience, convey a strong sense of the speed of the game and be inclusive, by incorporating a universal and non-gendered visual language at its core.
We wanted to avoid visual cliches such as volleyballs and jumping players, which led us to considering a purely typographic approach. We abbreviated ‘volley’ to VLY and added a full stop in place of ‘ball’. The resulting type treatment emulates a player stretching to reach the ball and captures the sports excitement. The neon green used throughout is a nod to the sports 1980s heyday.
The year after the launch of the new identity, Volleyball Ireland dramatically increased their participation numbers and their social media followers rose from 2k to over 10k. They also won the 2022 Irish Sport NGB of the Year award.
This project was a collaboration with Patrick Murphy at Branding Sport.
Client:
Volleyball Ireland
Sector:
Non-Government Body / Sports
Year:
2021
Services:
Logo Design
Branding
Art Direction
Social Media Marketing
Motion Graphics:
Elia Iandolo
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